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This website had the following on the homepage, "Riot manufactures surfboards in Munich, Germany." Our analyzers analyzed that the web page said " Each Riot Surfboard is hand-crafted and created from the best materials." The Website also stated " Riot is always driven to push surfboard technology to the next level in research,. Custom designed materials, and new model concepts. THE RIOT MODEL RANGE IS MADE UP OF A COLLECTION OF SHAPES. THAT COMBINE MIND-BLOWING DESIGNS WITH FUNCTIONAL MATERIALS. Buy some braa! Latest of the cuff." The website's header had riotsurfboards as the most important search term. It was followed by riot, surfboards, and riot-sufboards which isn't as highly ranked as riotsurfboards. The next words they uses is manufacture. hand-crafted was also included and will not be seen by search crawlers.